Hands-on leadership to help founders scale— focused on growth, team alignment, and building the systems needed to run a business that lasts.

Take an experienced operator into your business without committing to a full-time hire.

• Build and align your senior team.

• Define (or refine) the operating system that supports 8-figure scale and beyond.

• Ensure your growth doesn’t collapse under its own complexity—this means forecasting, cost control, profit discipline.

Michael led a full-scale D2C & subscription business with 30,000+ SKUs and 150+ global brand partnerships at his previous venture. 

Practical guidance across operations, marketing, and finance. We help founders make smarter decisions and avoid expensive mistakes.

Bad decisions compound. One mis-step in tech or fulfillment can wipe out months of growth.

We provide:

• Practical guidance across operations, marketing spend, and finance.

• Clear frameworks for decision-making so you avoid expensive mistakes.

• A fusion of marketing and operational strategy: not just “get traffic” but “traffic that converts, retains, scales”.

Michael created “National Underwear Day” as an SEO & brand-moment strategy back in 2003 to drive major visibility.

This is consulting rooted in real execution—not theory.

Expert execution on D2C strategy, from storefront to backend. We've scaled 8-figure brands and know what it takes to make Shopify work at every stage.

Whether you’re launching or running at scale, your Shopify store is only as strong as the stack, processes, and business model behind it.

• Storefront experience, UX, conversion optimization.

• Integration of tech stack: Shopify Plus, apps, middleware, subscriptions.

• Back-end workflows that support fulfillment, returns, bundling, gifting.

Michael transitioned a content business into a subscription-powered ecommerce business built on Shopify and Recharge Payments. 

This is the kind of expertise D2C brands crave.

Specialized in building and refining subscription programs using Recharge, with a focus on retention, lifetime value, flexible plans, gifting, and bundling.

• Plan and refine subscriptions: gifting flows, bundling, mix of frequencies.

• Churn mitigation, retention analytics, flexible subscriber journeys.

• Tech selection and architecture: Recharge, CRM, lifecycle automation.

With decades of hands-on experience, Michael knows what works and what kills margins. 

In order to provide the best advice, we need to make sure your financials are accurate. Existing clients can also opt in for our bookkeeping and analysis services.

You can’t scale what you can’t measure.

• Ensure your financials are accurate, timely, and insightful.

• Drive unit economics: CAC, LTV, churn, margin by acquisition channel.

• Optional: bookkeeping + analysis services for clients needing end-to-end financial hygiene.

Michael’s operational vintage gives him fluency across finance + ops—not just marketing and tech.

Fulfillment often becomes the bottleneck. At scale, it’s not just about shipping—it’s about SLA, cost, returns, packaging, inventory flow. With 2+ decades of 3PL experience, we can help optimize your current 3PL or find you into a new one.

• Evaluate your current 3PL: cost/quality trade-offs, scalability.

• Select or switch 3PL vendors that meet your performance and cost goals.

With 20+ years of 3PL experience, we bring clarity to what often feels chaotic. 

We partner with Amazon Agencies and help manage them to meet your goals.

Many D2C brands ignore Amazon—and that’s a mistake or an opportunity, depending on how you treat it.

• Manage Amazon agency partners or internal team to align marketplace with your brand and margin goals.

• Data flows, listing optimization, variant strategy, funnel synergy with Shopify.

Michael guides brands to treat Amazon not as a separate channel, but part of a unified commerce strategy. 

We can help manage your agency partners, or bring in our preferred agency partners to scale and optimize your acquisition methods.

Traffic is easy. Profitable traffic at scale is hard. Marketing agencies only perform with proper management.

• Audit your paid acquisition stack across Facebook/Instagram (Meta), Google, and email via Klaviyo.

• Provide strategic oversight: either we manage the agency partners, or we bring in our preferred partners and hold them to account.

• Focus on scalable funnels, automation, creative stacks, and retention payback loops.

Growth is as much math + system as it is creative. We bridge both. 

Helping founders, CEOs, and senior leaders scale with clarity, confidence, and operational precision. We provide hands-on strategic guidance across leadership, organizational growth, brand positioning, team structure, and decision-making—helping executives identify what’s blocking growth and build the systems, mindset, and execution required to reach the next level.