Services
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Hands-on leadership to help founders scale— focused on growth, team alignment, and building the systems needed to run a business that lasts.
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Practical guidance across operations, marketing, and finance. We help founders make smarter decisions and avoid expensive mistakes.
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Expert execution on D2C strategy, from storefront to backend. We've scaled 8-figure brands and know what it takes to make Shopify work at every stage.
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Specialized in building and refining subscription programs using Recharge, with a focus on retention, flexible plans, gifting, and bundling.
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In order to provide the best advice, we need to make sure your financials are accurate. Existing clients can also opt in for our bookkeeping and analysis services.
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With 2+ decades of 3PL experience, we can help optimize your current 3PL or get you into a new one that can meet your SLA requirements and optimize your costs.
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We partner with Amazon Agencies and help manage them to meet your goals.
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We can help manage your agency partners, or bring in our preferred agency partners to scale and optimize your acquisition methods.
“Michael is a true visionary who redefines how brands market, sell, and grow.”
Ralph Beyda
President
2(X)IST
Built by Doing
This isn’t a traditional consulting firm.
This is the work of Michael Kleinmann — founder, builder, and strategist behind multiple category-defining ecommerce and subscription brands.
With over two decades of experience across DTC, media, and digital infrastructure, Michael brings a rare blend of strategy and execution. He doesn’t just advise, he operates, optimizes, and scales. From launch to logistics, funnel to fulfillment, his approach is rooted in systems that grow with the business.
The consulting practice is built for teams who need clarity in chaos: whether you're launching, pivoting, or scaling. It’s not theory, it’s real-world, tested frameworks, applied to your brand.
You don’t need another advisor. You need someone who’s done it.
Let’s Talk.
Have a challenge to solve or a business to scale? Drop your info and we’ll be in touch.