“I’ve been in the apparel industry for decades, and no one has made a greater impact than Michael. He is a true visionary—transforming Freshpair.com into more than just an e-commerce site. It became the gold standard, a model everyone aspired to replicate.

Michael’s ability to create cultural moments—like National Underwear Day—was pure marketing brilliance, drawing brands to line up behind his vision. Later, when the market faced stagnant sales, he once again redefined the space by launching Underwear Expert, introducing a subscription model that generated unmatched buzz and momentum.

Over the years, I’ve leaned on Michael’s expertise in marketing and design. He has an uncanny ability to anticipate cultural shifts. Michael’s influence as a marketer, innovator, and operator has been nothing short of extraordinary.”

Ralph Beyda
President, 2(X)IST